Company

Landini

Landini is a proud and historic Italian brand that designs and builds an extensive range of efficient, high-performance tractors, which are highly regarded by markets throughout the world.

 

McCormick

Our advanced technology has brought optimal results in improving farming techniques through excellent operator results, economic machine utilization, reliability and durability.

 

The Project and the Challenge

Argo Tractors objectives are those of winning present and future agricultural mechanization challenges. A game played by having in the field 3 successful historical brands, such as Landini, McCormick and Valpadana all together under a single company.

A strategic move that, thanks to the synergies resulting from its highly consolidated experiences, has allowed both brands to make a significant quality leap forward, and consequently to attain market positions of primary importance. Argo Tractors represents a reality capable of offering a high quality product at a competitive market price, which can be achieved only through economies of scale, flexible production processes and a solid organization.

The set up of Argo Tractors actually ensured an incisive coordination of 3 brands businesses, by taking advantage of the synergies resulting from their soundly established experience and their long belonging to the same sector. Today’s tangible results are those of offering complementary product ranges being featured by a cutting-edge technology and capable of meeting customer’s needs, in any agricultural field, by ranging from specialized to open-field high power machineries.

At the same time, by belonging to the same group, the 3 Brands, Landini, McCormick and Valpadana have taken advantage of the positive and successful geographical synergies achieved on the various markets, thus ensuring an all-round and widespread marketing coverage, able to provide full and reliable services to all its end customers worldwide.

A winning choice proved by results: Argo Tractors is today one of the most important agricultural tractor manufacturers in the world.

 

Alpha Agri Middelburg

Alpha Agri is an authorised Landini and McCormick dealership, serving in Middelburg and surroundings. We are proud to carry a large selection of new and pre-owned inventory.

We value the opportunity to create a long term relationship with our customers and we do that by giving you the latest and best machinery and customer service available.

 

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